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New Giving Platforms Optimize New Giving Trends

Post date: 
December 29th, 2014
Article Type: 
External News Article
Article Source: 
The Nonprofit Quarterly

Advances in technology have changed many aspects of everyday life, and these changes include how we view giving. With adaptations in lifestyle, nonprofits must work doubly hard to ensure that fundraising goals are met for continued service offerings. As other financial transactions are increasingly being done with mobile devices and as spur-of-the-moment online purchases, nonprofits must understand how to make this type of giving accessible to future donors. This is especially important in light of the 2013 Blackbaud report, “The Next Generation of American Giving,” which notes that donations via mobile phones were the preferred giving method of 62 percent of millennials.

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