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Why More Super Bowl Ads Are Touting Philanthropy

Post date: 
January 30th, 2018
Article Type: 
External News Article
Article Topic: 
Corporate Giving

Is it the Super Bowl, or the Do-Gooder Bowl? Hyundai is using an expensive 60-second ad spot in Sunday's game to plug an organization dedicated to fighting childhood cancer, the automaker said today, following the decision by Anheuser-Busch InBev to dedicate two big-game berths to its philanthropic efforts involving water.

Link to article: 
http://adage.com/article/special-report-super-bowl/super-bowl-ads-hyundai-budweiser-philanthropic-bent/312121/

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