Nonprofits: Your team has worked hard to secure a meeting with a dream-boat company and now you have the meeting. How will you prepare? Who should come to the meeting? What should we ask for? How much is too much? And should we ask for help around identified gaps or obstacles in our programming when so many funders want evidence-based programming and programs that are ready to scale? How do we balance our need for revenue with this ongoing trend around pro-bono support and employee volunteerism?
Companies: You don’t want to be seen just as a cash register to your nonprofit partners but really want to roll up your sleeves and help drive impact – but how? How do you dive in with your nonprofit partners to explore where your core competencies and business expertise could drive additional value and accelerate social impact? How do you uncover the challenges that your nonprofit partner faces by asking the right questions and considering not only skill-based volunteerism but also asset-sharing and other resources?
It’s absolutely clear – cause marketing is not a fad and companies are only getting bolder and louder around social and community issues. So, this program will not be about the why or the trends – it will focus on the process around developing corporate-nonprofit collaborations that are truly win-win partnerships for each organization.
Taught by facilitators experienced in both nonprofit development and nonprofit and for-profit marketing and partnerships, at the end of this course you will have practical ideas and simple approaches to reap the most reward from your partnerships and cross-sector relationships.
Participants will learn firsthand:
- How to best leverage the resources available by asking the right questions - internally and externally to explore all avenues to accelerate social impact and advance the partnerships.
- How to use communication skills to strategically build trust, understand motivations and uncover links to fuel creative partnership development.
- Examples and case studies of how companies and nonprofits worked together to amplify results and sample tools to facilitate early-stage partnership development such as asset-mapping and a prospecting framework.
In order to ensure an equitable discussion, Philanthropy MA is working to bring an equal number of nonprofit and corporate representatives to the table. To that end, we ask that nonprofits interested in attending the event register through this page and any funders interested in attending email firstname.lastname@example.org to complete registration. We ask that only one representative from each organization attend.
A light breakfast will be provided.
Andrea Goodman applies her marketing, employee engagement and operations experience to drive organizations forward and help them achieve their visions. She has advised CEOs, CFOs and leadership teams at start-ups and global leaders ranging in revenue from $120,000 to $11 billion in the consumer products, health care, professional services and social impact sectors. Her areas of focus include corporate communications, employee communications, investor relations, media relations, crisis management and social media, at companies that include Eastern Bank, Reebok and Levi Strauss & Co. She has helped promote community-focused ideas from a corporate, non-profit and board member perspective, and is excited to share learnings and gain new knowledge with course participants.
Andrea currently heads PR and Communications for Eastern Bank, where her responsibilities include working with the Eastern Bank Charitable Foundation team to promote the more than 1,500 grants awarded annually to community-based organizations. Previously, Andrea served as Chief Operating Officer and Chief Communications Officer at Be The Change, Inc., where she managed day-to-day operations, administration and change management as well as communications priorities and strategy. She managed the executive office and focused on a range of programs including leadership and organizational development, board relations, company policies, communications, recruiting, and professional development. As Director of Communications and Investor Relations at Charles River Associates, she established a global communications department that raised brand awareness, grew business development and created cultural change.
She is experienced in disruptive environments, and has worked with entrepreneurs to successfully scale their ideas and bring them to market. Andrea guided the creation of two organizations, including a backup child care company which was sold to a global, publicly traded industry leader, and a women’s philanthropic organization which raised more than $800,000 in its first four years.
Laura Goodman is a consultant who brings 15 years of extensive experience in building strategic partnerships for greater social impact. Laura is especially passionate about engaging diverse stakeholders, driving exponential results, building campaigns, and leading cross sector collaborations that drive social impact.
As a consultant, Laura shares her expertise in building strategic partnerships for greater social impact. Her clients include nonprofits and entrepreneurial social enterprises - both big and small - who seek to drive exponential social impact, build capacity and ultimately develop innovative and valuable new corporate partnerships. She helps nonprofits and corporate partners uncover shared interests and build relationships that achieve both business objectives and mission results. Client experience includes: ArtsBoston, St. Boniface Haiti Foundation, Project Bread, First Book, Independent Sector, Education Development Corporation, Parkinson’s Foundation.
Previously Laura was Chief Development Officer at Be The Change, Inc. where she took an entrepreneurial approach to integrated fundraising and partnership strategies across an innovative nonprofit incubator. As Senior Director of Corporate Partnerships for Share Our Strength, Laura led the team to launch and engage national corporate partners in the No Kid Hungry campaign, raising over $25M annually in critical funds necessary to end childhood hunger in America. Laura led strategic planning, campaign development, revenue innovation and generation, and change management – while engaging corporate supporters through leadership councils, major gifts, grassroots fundraising, online and employee giving, matching gifts, and foundation giving.
Previously, Laura was a strategist at Social Capital Partnerships, a boutique fundraising consulting firm - working with clients such as Special Olympics, American Red Cross, Habitat for Humanity and Share Our Strength. Before Social Capital, she worked with Reading Is Fundamental leading the corporate relations team to raise 70% of all charitable support and secure new corporate relationships with US Airways, Holiday Inn Express, and Capital One. Laura also previously worked at KaBOOM! leading sponsorship sales for this national playground nonprofit.
She holds a MBA from Columbia Business School and a B.A. and B.S. in Business Administration from Boston University. Laura currently teaches at Boston University Questrom School of Business Social Impact Program - on Strategic Fundraising and Corporate Partnerships.